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How to Draft Attractive Rental Property Listings

System - Monday, March 13, 2023

Looking to attract as many prospective tenants to your property as possible? If so, you'll want to draft an attractive rental listing.

The question is: how do you do this? What are the steps to drafting attractive rental property listings in Charlotte? There are quite a few things you'll want to include in your property description, and we're going to discuss them all below.

Create an Informative and Appealing Headline

The most important part of your listing will be the headline. This should both attract attention and convey important information.

How do you go about getting this across? Start with the big stuff such as the number of bedrooms in the apartment and its price. Then include its neighborhood as well as the type of property it is (house, townhouse, apartment unit, etc.).

Finalize it with a note about its most impressive feature. Does it have a balcony? Maybe it has a basement? Perhaps there's a fenced backyard Regardless, be sure to include it.

And whatever you do, don't use exclamation points or all caps. This looks scammy and will serve to drive searchers away.

Feature High-quality Photographs

Another important component of a good rental listing is high-quality photographs. If there aren't any photographs of your property, you're going to struggle to get people to check it out in person. And if your photographs are dark or blurry, you're going to turn prospective renters off before they even give your property a legitimate chance.

Your photographs need to be clear, focused, and well-lit. They need to accentuate the best aspects of your property and hide the worst. If need be, hire a professional real estate photographer.

Add Floor Plans

Another component you should add to your rental advertisement is floor plans. These enable the viewer to envision what the apartment looks like and thus give them more incentive to check it out in person.

Include the Details

You'll also want to include all of the detailed information about the property. This includes the lease length, availability date, pet policy, location, and amenities.

It should also include a breakdown of each room, including what each room has to offer. For instance, you might indicate that one bedroom offers 150 square feet and a walk-in closet. You might also indicate that the bathroom includes a large vanity and claw-foot tub, for example.

Employ the Right Writing Style

Rental listings need to convey information in a quick and exciting way. As such, when writing for a listing, keep sentences short and employ the use of descriptive words and exclamation points.

Just be sure not to overdo it. Too many descriptive words and too many exclamation points can be jarring, and could even cause some readers to believe that the listing is a scam.

Need Help Drafting Rental Property Listings in Charlotte, NC?

Do you need help drafting rental property listings? If so, you should consider hiring a property management company. They're well-versed in the drafting of rental listings and will ensure that your listing is optimized for max efficacy.

Need a property management company in Charlotte, NC? If so, look no further than Wilkinson Property Management. Contact us now to discuss your property management needs!