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Targeting the Right Audience: Strategies for Effective Rental Property Marketing

System - Tuesday, January 30, 2024

You're an ambitious property owner. You've even invested in a beautiful property and are ready to dive into the world of property marketing.

But there's a challenge: in a market as packed as a sardine can, you must not just fit in but stand out. Your marketing strategies should make a bigger splash than a typical fish in the sea. Here's where your journey begins - time to swim against the current!

Professional Photography

The importance of professional photography in property marketing is often overlooked. It's not about taking pictures but capturing the heart of the rental property in a way words alone cannot.

A well-planned photo shoot should include a range of shots, showing each room with 2-3 clear images. The key is to capture every angle since tenants often look at every nook and cranny.

A shot list is necessary, so take your time during the shoot. Rushed photography often leads to poor results. While it may sound obvious, ensure the lighting in the room is good since poor lighting can ruin shots.

Another thing to note is that you might want to use a tripod when doing the photo shoot. The tripods are available for cameras and phones. This way, it's less likely to have blurs and take less time to do the job.

If you want to up your property advertising skills, consider drone photography. It provides a full view of the property, including its surroundings and location. Potential tenants will see you're willing to go the extra mile by doing this.

Virtual Tours

With the evolution of online property marketing, virtual tours have become more popular. They allow potential tenants to explore properties remotely.

It offers a sense of the space and layout that photos alone cannot provide. Some people even use VR headsets to feel they are at the property. This is useful for reaching out-of-town tenants or those who prefer online convenience.

Virtual tours can be as simple as a series of photographs or as complex as a 3D walkthrough. It all depends on your resources and the property.

Using Social Media

Utilizing social media platforms is a must for landlord marketing. The popular ones, of course, are Facebook, Instagram, and Twitter. These platforms allow for a wider reach and engagement with potential tenants.

It's vital to have high-quality photos in social media posts to capture attention and act as a call to action. Posts should be professional yet interactive and incorporate resident testimonials. This way, you can build trust and engage with the audience.

Elevate Your Property Marketing Skills Today

At Wilkinson Property Management, we offer sound solutions for every property owner. To simplify the process, we offer two options for owners.

Choose our full-service management for a hassle-free experience. We designed this option to enhance your occupancy rate.

You can also pick our tenant placement option; it's ideal for those who like to be hands-on. We give you the tools you need to up your property marketing skills.

With us, your property thrives. We've managed over 633 single-family homes in the Charlotte metropolitan market.

Ready to enhance your property's success? Reach out to Wilkinson Property Management today.